A Crisis in Interruption Marketing

There's a crisis in interruption marketing and it's only going to get much worse. Unless you find a more cost-effective way to get your message out, your business is doomed. You can no longer survive by interrupting strangers with a message they don't want to hear, about a product they've never heard of, using methods that annoy them. Consumers have too little time and too much power to stand for this any longer. - Excerpt from Spreading the Ideavirus By Seth Godin