The Dip is the reason you're here. Whether you're lifting weights or negotiating a sale or applying for a job or lunging for a tennis ball, you've made a huge investment. You've invested time and money and effort to get to this moment. You've acquired the equipment and the education and the reputation... all so you can confront this Dip, right now.
The Dip is the reason you're here.
It's not enough to survive your way through the Dip. You get what you deserve when you embrace the Dip and treat it like the opportunity that it really is. - Excerpt from the Dip by Seth Godin
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