Raving Fans

When a customer complains, you know you're hearing the truth. Listen to him. When a customer is a Raving Fan and is enthusiastic, listen to him too. But when a customer is silent or says 'Fine' with a smile, you have to really perk up your ears. You've got a problem. If nothing else, that customer isn't a Raving Fan. - Excerpt from Raving Fans by Ken Blanchard & Sheldon Bowles