Average is for Losers

When faced with the Dip, sometimes we don't quit. Instead, we get mediocre. The most common response to the Dip is to play it safe. To do ordinary work, blameless work, work that's beyond reproach. When faced with the Dip, most people suck it up and try to average their way to success. Which is precisely why so few people end up as the best in the world. - Excerpt from the Dip by Seth Godin