Interruption marketing is all about the moment. Impact
counts for everything and the best practitioners of this craft are masters of
impact techniques.
Permission Marketing, on the other hand, is a process. It
begins with an interruption but rapidly becomes a dialogue. This dialogue is a
lot like dating. If managed properly, the relationship flourishes. If not, the
investment in the first interruption is lost and the dialogue ends. Permission
Marketing cannot work overnight, it’s a continuous process. – Excerpt from Permission Marketing by Seth
Godin
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