Customers are Last (and First)

Customers are the last thing smart start-up employees think about when they go to bed and the first thing they think about at breakfast. It's not enough to just interview or visit with customers - especially if you want to keep them. The goal should be to find true intimacy, living with them until you get kicked out. Develop capabilities to monitor the differences between what you offer and what your customers really want. - Excerpt from the Big Moo by Seth Godin