Summary of We First Simon Mainwaring

Summary of We First Simon Mainwaring

Simon Mainwaring opened this book by asking the question: Is this the world you want? For the many reasons outlined in this pages, his answer is no. He says however, the future has never looked brighter. The challenges we face are enormous, but the opportunity to shape our future has never been greater. There is no time to waste. We must begin working on behalf of our planet and those without power. According to Simon if we continue to neglect these two issues, their combined impact will permanently harm the Earth and destroy the fabric of our societies.

We First is a logical solution to reengineer capitalism so that it serves the needs of all stakeholders and delivers prosperity to all. Simon states in this book that the rise of social media gives consumers new leverage to persuade corporations to accept greater social responsibility for their behaviours, while at the same time offering corporations opportunities to strengthen ties to their customers.

The dilemma we face in today’s world is that everyone has self-interests, and they are becoming increasingly selfish. 66% of people globally believe it is no longer enough for corporations to simply give money to a good cause, they need to integrate good causes into their day-to-day business. In essence, the future of profit is purpose; Consumers want a better world, not just better widgets.

A powerful statement to demonstrate a brand’s commitment to social transformation is giving employees paid time off to volunteer for causes. Numerous studies have shown that socially responsible companies fare better according to traditional measures of success. The author says that in addition to improving a company’s bottom line, a strong ethics program has shown to lead to increased customer loyalty. The crises our planet faces are immense, and governments and charitable donations have never been enough. We first propose’ a new system of funding, contributory consumption, in which every transaction generates a charitable contribution. We can no longer separate living and giving if we hope to build a better world. The evolution of revolution is contribution.

Simon Mainwaring shows how brands can leverage social media to build consumer goodwill, loyalty, and profit, as well as how consumers can use their new social-networking power to drive sustainable change in the business world.

In conclusion Simon states: It is our personal responsibility to manage our thinking, behaviour, and lives so that we bring our best selves to the challenge ahead. Every daily choice, task, and commitment represents a chance to shape our future and add meaning to your life. We are the only ones who will build the world we want.